Online Course Social Media Manager
Using social media to promote your business via social media is not an option; it's crucial
Facebook has over 2 billion active users every month. LinkedIn has a large number of monthly users. Imagine the extra revenue you can generate if you utilise these websites to your advantage.
If you want to expand your online presence, follow the steps in this video by social media expert Latasha James, who has a lot of experience with Fortune 500 companies. She'll walk you through Facebook, Instagram, LinkedIn, and Twitter, and explain how to utilise analytics, content strategies, and interaction to attract new followers and promote your business's growth.
Social media is developing and evolving at a rapid rate; you cannot afford to be late. Whether you're running a business, want to enhance your resume, or have the desire to become a social media manager, then this training will be of great value to you.
Recommended Study Duration: 30 hours. Completion grants you 30 CPD points. See the Certification section for more information.
Module 1: Introduction and Strategy
Greet your instructor, social media expert, and YouTube star, Latasha James
How this training will benefit you
How to create a content plan for any digital platform.
Selecting the appropriate platforms
Establishing the appropriate goals
How to create effective social media content
Creating a calendar of content and a tool to schedule content.
Measuring the Key Performance Indicators (KPIs)
Module 2: Facebook
Facebook's setup and walkthrough
A strategic approach to content that maximises the benefits of Facebook.
The management of Facebook groups is crucial to maintaining the health of the social network.
Facebook customer service 101
Facebook ads 101
How to utilise Facebook's analytics.
Module 3: Instagram
Instagram's configuration and walkthrough
A strategic approach to content that maximises the benefits of Instagram.
Instagram scheduling tools
The strategy of using hashtags on Instagram.
The strategy of Instagram stories.
The strategy of Instagram Live
Instagram marketing strategies
101st Instagram ad
How to utilise Instagram's Analytics.
Module 4: LinkedIn
Company profile's setup and walkthrough
Personal profile platform setup and explanation
The strategy of content is to maximise the benefits of LinkedIn.
A leadership style that involves thoughtfulness and a strategy to advocate for employees.
LinkedIn advertisements
How to utilise LinkedIn's analytics.
Module 5: Twitter
Twitter's setup and walkthrough
A strategic approach to content that maximises the benefits of Twitter.
The strategy of using hashtags on Twitter.
Twitter's engagement strategies
Twitter as a form of customer service 101
How to utilise Twitter's analytics.
Module 6: Understanding the Social Media World
What is the job of a social media manager?
How to find a job as a social media manager
How to become an independent social media manager
Creating a social media manager's resume: the final thoughts and suggestions.
Career
Who is this educational program intended for?
Everyone interested in starting a social media career
Businesses that want to grow in the future by attracting new customers or influencers.
Marketing experts who want to enhance their social media knowledge.
Career track:
Begin your career in marketing, public relations or communications.
Start a new business and promote it through social media marketing.
Become an influencer and increase your own brand's popularity online.
Help your clients implement additional marketing and social media strategies for their businesses.
